Editorial Policy

Readers use our guides to make real decisions, so we hold them to clear standards. This page explains how we work. Last updated: October 14, 2026.

Our standards

Every guide should do four things. It should answer the main question early. It should use plain language. It should tell you what to check before you act. And it should avoid claims we cannot support. We do not invent experts, quotes, reviews, statistics or personal stories.

How we research

We build our tools and test their results ourselves. For facts about the outside world, such as registries, limits and fees, we point to official sources and tell you to confirm current details. Rules change, and a guide can go out of date. Where a number may change, we say so.

Facts and opinion

We keep the two apart. Facts come with a number or a named source when one exists. Opinions use phrases like "I think." That way you can see where we are reporting and where we are giving a view.

Updates and corrections

We show a published date and an updated date on every article. When we revise a guide in a meaningful way, we change the updated date. If you find an error, contact us. We will check it, correct it and note the change. We do not quietly delete mistakes that could mislead readers.

Tools and writing software

We may use software to help with drafts, layout and image creation. Software does not replace our responsibility. We are accountable for what we publish, and we correct what is wrong.

Money and independence

We do not currently accept paid placements or sponsored guides. If we ever add advertising, affiliate links or sponsored content, we will label it clearly and keep it separate from our advice.

What we write about

We cover naming and the checks around it. That includes blending names, brand names, clan and gamer names, usernames, blog names, podcast and newsletter names, and the practical steps of domains and trademarks. We stay inside this area, so each guide builds on the others.

How we choose topics

We pick topics that answer a clear question and connect to a tool or an existing guide. We avoid filler topics that exist only to attract traffic. If a topic needs a professional, such as a lawyer, we say so and keep our advice general.

How we handle sources

We link to or name official sources for rules, fees and limits, such as registries and platform help pages. We write in our own words and do not copy other publishers. We do not present guesses as facts. Where we are unsure, we say so.

Review before publishing

Each guide goes through a check before it goes live. We look for unclear sentences, repeated points, unsupported claims and broken links. We also test any steps we describe, so they work in the order we give.

Review of older guides

We revisit older guides when we learn that something has changed, and we aim to review each guide at least once a year. We show the updated date on the page, so you can judge how fresh it is.

Conflicts of interest

If we ever recommend a product or service in which we have a stake, we will say so. We do not take payment to change our advice. Our recommendations aim to help you make a good decision, not to steer you to a sponsor.

Reader feedback

We welcome questions and corrections from readers. Many of our best fixes began with a short note from someone who noticed a detail we missed.

Related pages

Read our about page to see what we do, or our disclaimer for the limits of our advice.